Amid a sluggish market, many real estate agents are wondering whether the lucrative career pivot they made last fall was worth it. They are tasked with finding buyers for homes while also juggling administrative duties, competing with veteran agents, and working on a slim profit margin. Some have even had to cut back on their work hours, which can be stressful.

How do I find a real estate agent?

Finding new clients is the lifeblood of a real estate agent near me business. To generate leads, they can reach out to people in their sphere of influence (SOI): family, friends, neighbors, co-workers, and social media contacts. They can also attend real estate open houses, and they may participate in MLS tours to view properties on a weekly or monthly basis. Some agents may even hire assistants to handle their marketing and administrative tasks.

When deciding on a real estate agent, look for someone who is reliable and experienced in the local property market. They will understand current prices and trends, ensuring you get the best price for your home. They will also keep up with marketing trends to ensure your property is getting maximum exposure to potential buyers.