About Scent Marketing Solutions for Businesses
The Duft-Marketinglösungen für Unternehmen triggers powerful memories and emotions in the limbic system of the brain, which makes it a unique touch point to connect with customers. That’s why a variety of businesses are using scent to entice consumers to stay longer, shop more and share their positive experiences with others.
Scent Marketing Solutions for Businesses
Known as “scent branding,” this strategy involves a signature scent carefully chosen to align with the brand identity and create an association in the consumer’s mind that will be triggered later on when they encounter the brand again. This is done through ambient scenting, which can be deployed in retail spaces and even incorporated into items sent out to prospective customers through direct mail.
The use of scents to promote businesses can be aggressive or subtle depending on the needs and goals of the company. For example, a spa may use calming scents to promote relaxation, while a food establishment will use appetizing aromas to encourage consumer behavior. The choice of scents is carefully considered and many companies use olfactory branding specialists to curate scents that align with their target consumer base and business goals.
Ambient scenting is the most common and easiest to implement for small businesses, as it can be used in any space where customers interact with the business, including stores, restaurants, airports, hotels and more. Mood Media has worked with companies large and small to help them find the right fragrance to elevate their customer experience, increase sales and brand loyalty over time.