A website is a business’s digital storefront. It’s a 24/7 marketing and sales tool that connects with potential customers and clients on a subconscious level. A well-crafted web design builds trust with the audience, making the brand feel familiar and enticing. But creating a website requires more than just web design skills. Branding, search engine optimization, user experience and more are also crucial for success.Learn more :candymarketing.co.uk/web-design/

A strong web designer can identify the needs of their client or employer and find solutions that are functional, usable, and accessible to all users. This often involves conducting user testing, which is easily done through on-site surveys. These are pop-up or slide-in survey questions that ask for quick, open-ended feedback on a single page.

Design Trends 2023: Anticipating the Future with CandyMarketing

Web designers are tasked with using the right tools to create a finished product, so they need to be knowledgeable about software such as Adobe Illustrator and Photoshop. They are also expected to keep up with trends in web and graphic design.

A good web designer can work under tight deadlines and within specifications. They are also able to prioritize tasks and manage their time effectively. This is an essential soft skill because the work that a web designer produces is not solely dependent on their efforts but also on that of other team members. Similarly, they need to communicate well with others in the industry to ensure everyone understands their ideas and expectations. This is especially important for those who work closely with clients or employers.